Curriculum
The following is a description of the different subjects covered in the North Bennet Street School program. Some topics are covered in one class, some in two or more. Please see the NBSS Calendar for more details on class times and dates.
- Business Planning
- Marketing
- Negotiation
- Financial Planning
- Small Business Accounting
- Insurance of All Kinds
- Copyright and Trademark
- Contract Law
Coming Soon.
MarketingThrough several class sessions, artists will learn the fundamentals of marketing, including the strategic elements of marketing, understanding your customer base, crafting a marketing plan, implementing and measuring the success of a marketing plan, branding and communication strategies.
This presentation focuses on understanding and implementing "win-win," interest-based negotiation techniques. The goal of these classes is to help artists understand how adversarial approaches to negotiation and conflict can be transformed into problem-solving collaborations, producing better outcomes for all parties while enhancing long-term working relationships.
Artists and Artisans will meet with a professional financial planner to discuss fundamental principles of financial planning, with additional discussions of the issues affecting artists in particular, including handling a variable income stream, maximizing the benefit of your “second” job, and more. Artists will have the opportunity to engage in follow-up one-on-one sessions with the planner.
Coming Soon.
Coming Soon.
This class focuses on the intellectual property issues affecting artists. Artists will learn the basic concepts of copyright, and work through exercises and hypothetical scenarios to make them comfortable analyzing their own situation and how the copyright laws affect them. It will also include a brief introduction to trademark laws and how those affect artists.
This class will include a brief overview of the basics of contract law. It will then focus on the two major types of contracts affecting artists: real estate (including rental leases and purchasing real estate) and gallery contracts, including relevant legal principles governing gallery arrangements and reviewing a model gallery contract.
